Hold That Wish List: Holiday Sales To Start Later This Year


If you’re single and looking to connect with other Catholic singles, we invite you to visitCatholicMatch.com for additional resources. Today’s article was written by Jessica Zimanske forCatholicMatch.com.

The calendar had just barely turned from October to November when I first heard the sound of jingle bells and Mariah Carey’s “All I Want for Christmas is You” booming from my radio.

With my Halloween decorations still up and a large bowl of chocolate treats taking up real estate in my apartment, the distinct sound of Christmas music seemed out of place on this early November day.

With the Christmas season being pushed earlier and earlier each year, the entire calendar seems to also fall out place. School supplies appear in July. Halloween candy materializes in September. Valentine’s Day cards pop up right after the New Year.

We all know that this cycle is tied to strategic planning on behalf of retailers as they try to tap into the psyche of the American consumer, but I am continuously frustrated by this man-made timeline.

Researchers this year, though, say 2010’s holiday sales are coming later due to the slow economic recovery. Sixty-three percent of consumers say they won’t start shopping until November, according to the National Retail Federation, while many of these shoppers are used to searching for deals earlier in the fall.

The holiday merchandise we’re accustomed to seeing early in the season may not be on display quite yet at many retailers try to line up their stock with the needs of these now late-fall shoppers.

This news came as a surprise, but I immediately felt a sense of relief. I don’t need to be focusing on Christmas gifts, holiday parties and work functions when this month I should be counting my blessings with family and friends and anticipating a cold, yet cozy, Minnesota winter. The Christmas cookies and hot cocoa can wait a few more weeks while I appreciate the season we’re currently in and enjoy today for exactly what it is: today.

So for now, there will be no Christmas carols blaring from my car radio – at least until after Thanksgiving.

If you’re single and looking to connect with other Catholic singles, we invite you to visit CatholicMatch.com for additional resources.


About Author

Lisa M. Hendey is the founder and editor of CatholicMom.com and the bestselling author of the Chime Travelers children's fiction series, The Grace of Yes, The Handbook for Catholic Moms and A Book of Saints for Catholic Moms. As a board member and frequent host on KNXT Catholic Television, Lisa has produced and hosted multiple programs and has appeared on EWTN and CatholicTV. Hendey hosted “Catholic Moments” on Radio Maria and is the technology contributor for EWTN’s SonRise Morning Show. Lisa's articles have appeared in Catholic Digest, National Catholic Register, and Our Sunday Visitor. Hendey travels internationally giving workshops on faith, family, and Catholic technology and communications topics. She was selected as an Elizabeth Egan Journalism Fellow, attended the Vatican Bloggers Meeting, the “Bishops and Bloggers” meeting and has written internationally on the work of Catholic Relief Services and Unbound. Hendey lives with her family in the Archdiocese of Los Angeles. Visit Lisa at www.LisaHendey.com for information on her speaking schedule or to invite her to visit your group, parish or organization.

Leave A Reply

Notify me of followup comments via e-mail. You can also subscribe without commenting.