Everyday situations such as coexistence in community, work in a factory and customer care are some of the images that the September The Pope Video shows to raise awareness of the crisis we are facing. “Come, help me,” the Pope invites people to contribute to the common good of all in the ninth video of The Pope’s Worldwide Prayer Network.
(Vatican, September 5, 2016).- In the “most collective” intention so far this year, the Pope is concerned about the crisis in the world that “not only economic and financial, but is also ecological, educational, moral, and human.”
The Pope’s Worldwide Prayer Network for this month created a video that seeks to raise awareness about situations that touch our daily lives at work, in community life, in families and in other everyday areas. As expressed by the Pope in all these scenarios are pronounced crisis situations, and that is where you can see the opportunity for change. “When we talk about crisis, we talk about dangers, but also opportunities. What is the opportunity? Being solidarity,” Pope Francis says in The Pope Video.
The United Nations Organization (UN) agreed the origins of the humanitarian crises, can arise from environmental, social or cultural policy issues, among others. But also what stands out is the need for “international cooperation in solving problems of an economic, social, cultural or humanitarian character.”
Father Frédéric Fornos, SJ, appointed by Francis as International Director of the The Pope’s Worldwide Prayer Network and its youth branch, the Eucharistic Youth Movement (EYM) thinks that, “the intention of Francis that we have to make reality is to focus and engage in change. A style with small gestures and everyday decisions contribute to the common good and to build a society that puts the human person at the center. The will is not enough, because this change calls for a profound conversion of our lives. It is prayer, closeness to Jesus, to His Word, which transforms our hearts and helps us to live each day with a sober and supportive style. ”
The Pope Video was created to spread these intentions of Francis and raise awareness of the urgent need to pray and act on them. Conceived and produced by La Machi Communication for Good Causes, it has the support of the Society of Jesus, IndigoMusic, GettyImagesLatam, R/GA, with the collaboration of Centro Televisivo Vaticano.
About The Pope Video
The Pope Video is a global initiative developed by the Pope’s Worldwide Prayer Network (Apostleship of Prayer) to disseminate the monthly intentions of the Holy Father concerning the challenges facing humanity. The videos seek to unite people in praying with Pope Francis for those challenges. The Project has the support of the Vatican Television Center (CTV), sole owner of the rights. For more information: http://www.thepopevideo.org.
About the Pope’s Worldwide Prayer Network (Apostleship of Prayer)
For over a century, the Apostleship of Prayer has been publishing to the world the prayer intentions entrusted to them by popes. Now, in its process of recreation, the Pope’s Worldwide Prayer Network emphasizes its role of communicating the prayer intentions and leveraging new media and tools. Its mission is to unite people in prayer and service in response to the challenges facing humanity which the Holy Father expresses in his monthly intentions. Those who participate in this network are encouraged to become apostles in daily life through a spiritual path called “Way of the Heart,” transforming those who take that path in the service of the mission of Jesus Christ. Founded in 1844 and present in over 100 countries, the Apostleship of Prayer unites more than 35 million people in its network, including its youth branch, the Eucharistic Youth Movement. For more information: http://www.apmej.org.
About La Machi
The Pope Video is an idea of La Machi, a creative boutique specializing in communication to advance good causes founded in 2012, with offices in Barcelona, Buenos Aires, and Rome. Its mission is to help companies, NGOs, and religious institutions communicate their philanthropic purposes. It specializes in strategic communication, creative advertising, digital development, and fundraising. La Machi has been recognized as a “Friend of Project Red” (RIIAL) and won the 2015 Mercury Prize for Best International SME Marketing which is awarded by the Argentina Association of Marketing. For more information: http://www.lamachi.com.