With a stunning production, The Pope’s Worldwide Prayer Network launched the eighth edition of The Pope Video, the video series created to disseminate the monthly intentions of Pope Francis for the challenges of humanity. In his August video he says “that sports can contribute to the peaceful coexistence of all peoples of the world.”
(Vatican, August 2, 2016) .- Pope Francis launched through The Pope’s Worldwide Prayer Network, “Sports, a culture of encounter,” the video that calls for sports as a practice of “human dignity, turned into a vehicle of fraternity.”
On the eve of the 2016 Summer Olympics, where the participation of 10,500 athletes from 206 International Committees are expected, the Pope invited all to join their voice to spread this message of brotherhood through sports. “that sports can contribute to the peaceful coexistence of all peoples of the world,” says Pope Francis in The Pope Video this month.
Father Frédéric Fornos, SJ, recently appointed by Pope Francis as International Director of The Pope’s Worldwide Prayer Network and its youth branch, the Eucharistic Youth Movement (EYM), said that “the great challenges facing the world today, against violence and barbarism that arises more than ever, it is necessary that sports become a fraternal encounter among peoples. There are so many fears! Sports can strongly contribute to break down the walls that separate us. I hope the global Olympic meeting contributes to creating a culture of encounter in the service of peace.”
Conceived and produced by La Machi, Communication for Good Causes, The Pope Video has the support of the Society of Jesus, IndigoMusic,GettyImagesLatam and with the collaboration of the Vatican Television Center.
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Some data from The Pope Video:
- It has recorded more than 10 million online views within their own networks.
- Since its launch so far it has exceeded 1,300 impacts press through media around the world in several languages.
- In addition to this latest release, he has published intentions:
About The Pope Video
The Pope Video is a global initiative developed by the Pope’s Worldwide Prayer Network (Apostleship of Prayer) to disseminate the monthly intentions of the Holy Father concerning the challenges facing humanity. The videos seek to unite people in praying with Pope Francis for those challenges. The Project has the support of the Vatican Television Center (CTV), sole owner of the rights. For more information: http://www.thepopevideo.org.
About the Pope’s Worldwide Prayer Network (Apostleship of Prayer)
For over a century, the Apostleship of Prayer has been publishing to the world the prayer intentions entrusted to them by popes. Now in this digital age it emphasizes its role through the Pope’s Worldwide Prayer Network as it employs new media technology for communicating the prayer intentions. Its mission is to unite people in prayer and service in response to the challenges facing humanity which the Holy Father expresses in his monthly intentions. Those who participate in this network are encouraged to become apostles in daily life through a spiritual path called “Way of the Heart,” transforming those who take that path in the service of the mission of Jesus Christ. Founded in 1844 and present in over 100 countries, the Apostleship of Prayer unites more than 35 million people in its network, including its youth branch, the Eucharistic Youth Movement. For more information: http://www.apmej.org.
About La Machi
The Pope Video is an idea of La Machi, a creative boutique specializing in communication to advance good causes founded in 2012, with offices in Barcelona, Buenos Aires, and Rome. Its mission is to help companies, NGOs, and religious institutions communicate their philanthropic purposes. It specializes in strategic communication, creative advertising, digital development, and fundraising. La Machi has been recognized as a “Friend of Project Red” (RIIAL) and won the 2015 Mercury Prize for Best International SME Marketing which is awarded by the Argentina Association of Marketing. For more information: http://www.lamachi.com.